Six Second Generation? (Vine)

At the beginning of 2013, Twitter introduced a new application known as Vine.  This app lets users create a video that is six seconds long.  I have noticed many new Vine videos from private users show up in my twitter feed, but I have also noticed that a number of businesses have took advantage of the new trend.   My main question is.. Is it possible for a company to capture its target audience in just six seconds?

I sure think so… Here is a link to a Valentine’s Day commercial for Tropicana. Quick and effective!